Pantone has revealed the colour of 2018… an uplifting hue of Ultra Violet. According to Pantone, the “dramatically provocative and thoughtful purple shade communicates originality, ingenuity and visionary thinking that points us toward the future.”
“We are living in a time that requires inventiveness and imagination,” Leatrice Eiseman, executive director of the Pantone Colour Institute explains. “It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Prince would be proud!