2019 - Klooftique
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header_Rhino

Project Care for Wild

Across Africa, Rhinos are fighting for survival, and the cold hard truth is, that if things go on as they are, rhinos will be extinct by 2024.

In support of these magnificent animals, the Klooftique family has come up with some innovative and resourceful ways to bring in more donations to the Care for Wild Rhino Sanctuary, a charity which we support.

33308759_1244482359020024_546524954804355072_n The start
Our passion for Rhino conservation and the want to help gave us the opportunity to join the “Rhino Hub”; a community of like-minded individuals all working together to raise awareness and much-needed funding to preserve these endangered animals.

The Care for Wild Rhino Sanctuary — a nonprofit company which we support — is the largest rhino sanctuary and orphanage in the world. The sanctuary specialises in the rescue, care and rehabilitation of orphan rhinos that are the innocent victims of poaching.

With food bills, vet bills, and the day to day cost of rescuing, protecting and rehabilitating these precious animals, the sanctuary has their work cut out for them.

In wanting to do more to raise awareness and funds for the Care for Wild Rhino Sanctuary, we teamed up and came up with some innovative and resourceful ways to grow the “Rhino Hub” and bring in more donations.

Rhino_2 Adopt a Rhino
We’ve joined forces with Raising Rhino Rands, a fundraising initiative that supports various rhino orphanages and veterinary organisations in South Africa. Their initiative is based on selling beautifully hand-crafted fabric rhinos in various sizes and colours where a portion of the proceeds go to a rhino fund of your choice.

Founded by Tania de Maine-Oosthuizen, the initiative provides employment opportunities, a recycling alternative for materials that are often discarded by factories and the opportunity to donate to a great cause.

We loved the project, and it made perfect sense for us to “adopt” their initiative.

In collaboration with Raising Rhino Rands, we provide foam off cut’s, wadding, fabric and any other source of recyclable material that can be used to create these hand-crafted beauties, and in return, all proceeds go to the Care for Wild Rhino Sanctuary.

These rhino beauties are available for adoption in our store or can be custom ordered direct from Raising Rhino Rands.

Join the cause, adopt a rhino, and together let’s preserve the lives of these precious animals.

Zac-and-Jemu-5 Rhino Raffle Project Care for Wild
Klooftique is running a Rhino Raffle to raise funds for the sanctuary. To sweeten the deal, we’ve got amazing prizes up for grabs!

For every R200 you donate, you’ll receive an entry into the lucky draw. The raffle will take place on the 1st of August and will be announced on our Facebook page.

Rhino Raffle Prizes:

1st Prize
Option 1: Our Cosmo Sofa 2.4m plus an ottoman of 1.1m in 2 different fabric options valued at R22,000.
Option 2: Our Victoria Sofa 2.4m plus 2 Round Ottomans in 2 different fabric options valued at R3,200

2nd Prize
A two-night luxury getaway at the Carpe Diem Lodge in Green Point valued at R6,000

3rd Prize
Fine and Fabulous voucher valued at R2500

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How it all began: Our story

Most businesses have an “About Us” page—so do we, but that doesn’t really give the full story; the trials and tribulations, the past and present, the history and time-lapse of what we’ve accomplished, and everything in between.

 

Everyone loves a good story, so make yourself a cup of coffee, snuggle up and get ready to hear the full story of why Klooftique started and where it all began…

 

Klooftique started off as a modest furniture shop. The founders, husband Gerald Furman and wife Beulah Furman started the company in 1973. They both had an eye for Cape and Victorian pieces and a passion for restoring something old and long forgotten back to its former splendour. Together, Gerald and Beulah travelled, sourced and restored furniture from all over South Africa.

 

In the beginning, Klooftique started off with mostly Cape furniture, this included Jonkmanskaste, yellow wood and stinkwood tables, washstands and other Cape country furnishings. The restoration process was done by hand by Gerald and his at the time ,  one employee. The two of them restored each piece with the utmost care and precision.

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Through passion, adventure and a love for bringing life into something once lost and forgotten, this was the start of Klooftique. It was also the start of our recycling path. The Klooftique family has always aspired to the philosophy of reducing, reusing and recycling. We have and continue to employ materials harvested from sustainable resources, recycled goods and focus on fair trade and responsible production practices wherever possible.

 

Over the years we’ve grown from strength to strength, starting from a small second-hand shop and expanding into a showroom of 200+ metres.

 

As a family run business, Gerald’s son, Jarome Furman was hands-on, sharing a passion for creating something extraordinary out of something long forgotten. At a stage, he had been collecting Art Deco sofas and chairs and restoring them for clients. There was a huge demand in the ’90s and early 2000’s for restored Art Deco furniture, and he saw a gap in the market for this. When Jarome bought over the company from his parents, he changed the focus from Cape and Victorian furnishings (which was becoming more and more difficult to procure) to Art Deco pieces. Jarome had storerooms filled with the most amazing pieces just waiting to be restored.

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It was a great success, but alas, interior décor trends are forever changing and over time Jarome moved out of the Art Deco trend and into a new niche. His wife Marianna Furman joined the business, and together they slowly shifted focus from restoration and dealing with second hand and antique furniture and progressed into what we are today; manufacturing new furniture.

 

Our first workshop was on site (in the building where our store is still located today), where our artisans skilfully applied their crafts. With time the need arose for us to move into larger manufacturing premises.

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So, Klooftique, as it’s known today, underwent a metamorphosis, from restoring to manufacturing—the shift, dramatic as it was, was gradual. The brand didn’t change, just the content of what we sell. The ethos, our transparency and our value for providing luxury furniture pieces at affordable prices remained the same. Most importantly, the family stayed the same too, we are the second generation Klooftique located at the same premises for over 45 years and counting.

 

The brand we’ve built is not a dime a dozen retailer with stores countrywide, and it’s not a chain store where products are imported from overseas, we are local. Every piece of furniture that we sell is bespoke and handmade by our skilful artisans.

 

A big thank you goes out to our amazing followers and customers for supporting the local market and allowing us to do what we love, without you none of this would be possible.

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