How it all began: Our story
Most businesses have an “About Us” page—so do we, but that doesn’t really give the full story; the trials and tribulations, the past and present, the history and time-lapse of what we’ve accomplished, and everything in between.
Everyone loves a good story, so make yourself a cup of coffee, snuggle up and get ready to hear the full story of why Klooftique started and where it all began…
Klooftique started off as a modest furniture shop. The founders, husband Gerald Furman and wife Beulah Furman started the company in 1973. They both had an eye for Cape and Victorian pieces and a passion for restoring something old and long forgotten back to its former splendour. Together, Gerald and Beulah travelled, sourced and restored furniture from all over South Africa.
In the beginning, Klooftique started off with mostly Cape furniture, this included Jonkmanskaste, yellow wood and stinkwood tables, washstands and other Cape country furnishings. The restoration process was done by hand by Gerald and his at the time , one employee. The two of them restored each piece with the utmost care and precision.
Through passion, adventure and a love for bringing life into something once lost and forgotten, this was the start of Klooftique. It was also the start of our recycling path. The Klooftique family has always aspired to the philosophy of reducing, reusing and recycling. We have and continue to employ materials harvested from sustainable resources, recycled goods and focus on fair trade and responsible production practices wherever possible.
Over the years we’ve grown from strength to strength, starting from a small second-hand shop and expanding into a showroom of 200+ metres.
As a family run business, Gerald’s son, Jarome Furman was hands-on, sharing a passion for creating something extraordinary out of something long forgotten. At a stage, he had been collecting Art Deco sofas and chairs and restoring them for clients. There was a huge demand in the ’90s and early 2000’s for restored Art Deco furniture, and he saw a gap in the market for this. When Jarome bought over the company from his parents, he changed the focus from Cape and Victorian furnishings (which was becoming more and more difficult to procure) to Art Deco pieces. Jarome had storerooms filled with the most amazing pieces just waiting to be restored.
It was a great success, but alas, interior décor trends are forever changing and over time Jarome moved out of the Art Deco trend and into a new niche. His wife Marianna Furman joined the business, and together they slowly shifted focus from restoration and dealing with second hand and antique furniture and progressed into what we are today; manufacturing new furniture.
Our first workshop was on site (in the building where our store is still located today), where our artisans skilfully applied their crafts. With time the need arose for us to move into larger manufacturing premises.
So, Klooftique, as it’s known today, underwent a metamorphosis, from restoring to manufacturing—the shift, dramatic as it was, was gradual. The brand didn’t change, just the content of what we sell. The ethos, our transparency and our value for providing luxury furniture pieces at affordable prices remained the same. Most importantly, the family stayed the same too, we are the second generation Klooftique located at the same premises for over 45 years and counting.
The brand we’ve built is not a dime a dozen retailer with stores countrywide, and it’s not a chain store where products are imported from overseas, we are local. Every piece of furniture that we sell is bespoke and handmade by our skilful artisans.
A big thank you goes out to our amazing followers and customers for supporting the local market and allowing us to do what we love, without you none of this would be possible.